Users will soon have a updated setting that enables them to cut down on the quantity of AI-made media appearing in their feeds. This step comes as the platform revealed that it presently contains in excess of 1 thousand million content made with AI.
Trial and Implementation
This change is in a pilot phase over the following weeks before a full-scale rollout. This advancement comes amid a increase in content created by AI, fueled by emerging AI video creators.
The Broader AI Trend
Recent reports that nearly 10% of the most rapidly expanding content creators on a popular video site primarily display content made by AI. A considerable share of this content is deemed “AI slop”, a term for substandard, bulk-generated content that is often illogical or dreamlike.
“We know from our community that many people appreciate content created using AI tools, ranging from computer-generated images to science explainers, and we want to offer the community the power to see more or less of that, depending on their own likes,” commented a platform representative.
Volume and Proportions
TikTok disclosed that there are now 1.3bn videos on its service tagged as made with AI. Collectively, over 100 million pieces of content are submitted to the service every day, making AI content a relatively small portion of its overall inventory.
Customizing Your Feed
Viewers will be in a position to decrease or raise the amount of AI content they watch by using the “manage topic” option in the application and choosing “AI-generated content”. Other topics that can already be controlled under the setting include news, clothing, beauty, and movement.
Platform Guidelines
Its rules require users to label lifelike artificially created content, and it forbids malicious AI impersonations of well-known individuals or emergencies. Any authentic-looking AI-generated clip that is without a tag can be taken down under its terms of service.
Additionally, the platform will from now on apply an artificially created label to content produced via its built-in AI features, or identified by an industry-wide initiative for identifying artificial media. This action is intended to help prevent users from seeking to evade the labeling process.
AI Literacy Programs
The company is additionally introducing a $2m educational fund for experts and institutions to create learning resources about responsible artificial intelligence. This initiative will assist educational bodies specializing in training programming and robotics.
Moderation Strategy
The platform has justified its content review process, amid debate over plans to cut jobs for a large number of safety staff in the United Kingdom. It is planning to reduce 439 jobs in its content moderation team in its British office, with labor groups and internet security professionals raising concerns that humans are being replaced by automated systems.
A trust and safety lead stated that human moderation would continue to be important, but artificial intelligence can protect employees by filtering out the most graphic content ahead of it is viewed by people. The company reported a significant reduction in explicit and harmful content handled by human moderators over the past year due to reliance on its machine learning processes.
It is vital to integrate humans and technology to keep the platform safe,” the official commented. “We’ll have people as part of that process, but we also think it’s very important to limit contact with dangerous material as quickly as possible, which is the area in which a lot of the machine support is really helping us operate efficiently.”
